GROOVE CRUISE

KidWiseman led creative direction for Groove Cruise Miami’s 15th anniversary, delivering a fast-paced, fully branded festival experience across 11 stages and 96 hours of nonstop music.

The campaign introduced the Groove Cruise Compass — a futuristic symbol for the brand — and spanned animation, print, digital, stage design, and apparel. For Kaskade’s headlining set, KidWiseman also performed live street art, blending music and visual storytelling on a global stage.

CONCEPT TO REALITY.

The Groove Cruise logo has been around since 2004. We needed a new symbol that could be used for digital and physical branding across the board. I took the “GC” font from the Groove Cruise original font and went to work on a compass. Once I had the vector file complete I added the desired metallic effect for this specific cruise.

COMPASS LOGO EXPLORATION.

PHASE III

PHASE IV

PHASE II

PHASE I

DIGITAL & PRINT.

For the 15 year anniversary we chose to use a futuristic color wave along with the new metallic GC compass to create our desired branding aesthetic. We used this for all digital assets including posters web banners, billboards and more.

ANIMATION & VIDEO.

Our goal was to promote the headlining artists while keeping the same aesthetic direction for our promotional video. We animated the new GC Compass and created a card template to insert the headliners.

STAGE DESIGN.

Main Stage | Auditorium | Pool Deck

There is 96 hours of non- stop music on Groove Cruise and a total of 11 stages across the ship. Most of the stages are pop-up style but there are 3 stages that require a full production design and crew to pull off successfully. For this we went through several design rounds and rendering concepts before we choose the final approach.

MAIN STAGE.

Outfitted with a custom visual system, integrating modular LED screens, projection mapping, and lighting rigs built to fit within the existing theater infrastructure, allowing for quick artist changeovers and dramatic, immersive atmospheres.

MAIN STAGE RENDERING 01

MAIN STAGE RENDERING 02

AUDITORIUM STAGE.

The auditorium stage featured a multi-screen setup with synchronized motion graphics and layered visual content tailored to the ship’s theater layout.

AUDITORIUM RENDERING 01

AUDITORIUM RENDERING 02

POOL DECK.

Served as the heart of the daytime energy, with an open-air build optimized for crowd flow, elevated risers, and reinforced rigging systems that anchored securely into the ship’s structure.

POOL DECK RENDERING 01